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Dr SHRINIVAS

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Factors Affecting Purchase Intention through Online Shopping Sites During Covid-19 Pandemic: The Moderating Role of Gender Pacific Business Review (International) 30-Jul-2024 17 / 1 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DAVID WINSTER PRAVEENRAJ D,DR. M. GURUPANDI , DR. R.S.V. RAMA SWATHI, DR. VIN,SHRINIVAS
Title of Article Factors Affecting Purchase Intention through Online Shopping Sites During Covid-19 Pandemic: The Moderating Role of Gender
Name of Journal Pacific Business Review (International)
Volume No 17
Issue No 1
Page No -
URL http://www.pbr.co.in/
Date of Publication 30-Jul-2024
2 Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life International Journal of Professional Business review 01-May-2022 7 / 2 / 1-19

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RASHMI RAI,SHRINIVAS,LAKSHMY PRIYA K,LEENA JAMES,GOWRI SHANKAR R
Title of Article Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life
Name of Journal International Journal of Professional Business review
Volume No 7
Issue No 2
Page No 1-19
URL https://www.openaccessojs.com/JBReview/issue/view/18
Date of Publication 01-May-2022
3 Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth International Journal of Management Practice 09-Feb-2022 15 / 2 / 205-234

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHRINIVAS,LEENA JAMES
Title of Article Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth
Name of Journal International Journal of Management Practice
Volume No 15
Issue No 2
Page No 205-234
URL https://www.inderscience.com/jhome.php?jcode=ijmp
Date of Publication 09-Feb-2022
4 Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth International Journal of Management Practice 12-Jan-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHRINIVAS,LEENA JAMES
Title of Article Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth
Name of Journal International Journal of Management Practice
Volume No
Issue No
Page No -
URL https://www.inderscience.com/jhome.php?jcode=ijmp
Date of Publication 12-Jan-2021

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Empirical Study on Understanding the impact and importance of College Uniform (Dress code) SHRINIVAS Internal
2 Perceived service quality and customer engagement: Moderated mediation model of customer satisfaction and loyalty behaviors RAGHAVENDRA PRASANNA KUMAR, RASHMI B H,SHRINIVAS Internal

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